The Economic Development Council of Western Mass's Rick Sullivan discusses the new branding for region, making the Pioneer Valley known as West Mass.

West Mass Rebrand

Rick Sullivan, President and CEO of the Economic Development Council of Western Massachusetts, discusses the new branding for region, making the Pioneer Valley known as …

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Rick Sullivan of tthe Economic Development Council of Western Mass, discusses campaign to attract new businesses, residents and visitors to the region.

Rick Sullivan

Rick Sullivan, President and CEO of the Economic Development Council of Western Massachusetts, discusses hopes for launching an integrated promotional campaign touting the region to …

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