Making Real Money from Fake News

The term fake news is thrown around quite a bit these days, but what people might not realize is that there’s big money being made when fake stories go viral on social media. The ad-tech side can be complicated, so Carolee McGrath sought answers from UMass researchers Joshua Braun and Jess Eklund, who break down how companies are making real money from fake news.  

This story originally aired on March 4, 2019.