Making It Here: Fire Cider

Inspired by his grandmother’s recipe for an old New England apple cider vinegar tonic, Dana St. Pierre came up with “Fire Cider” to support his immune system and health. After first sharing with family and friends, demand grew and grew, and now the Pittsfield-based Fire Cider has taken off… and in a big way. Producer Tony Dunne and Videographer Mark Langevin visited the makers of Fire Cider to find out how a home remedy turned into a burgeoning local business.