Gerena Community Agencies

While most of us might think of art as just that – art – it’s also commerce, and is a hugely important subset of the business community, particularly in the Berkshires. As “solopreneurs,” many artists tend to work alone or in very small teams, focusing on the production of their craft while legal, financial, marketing, or other questions often go unanswered. 1Berkshire’s recent Creative Resources Conference aimed to change that. Workshops, panels, and speakers helped connect creative people to ideas, resources, and each other to help them take their businesses to the next level. Producer Tony Dunne and Videographer Marc Rhinehart paid a visit to the conference at Pittsfield’s Hotel on North to find out more.