Dr. Anthony McCaffrey


There will always be a wild and unpredictable quality to creativity and invention, says Anthony McCaffrey, a cognitive psychology researcher at the University of Massachusetts Amherst, because an “Aha moment” is rare and reaching it means overcoming formidable mental obstacles. But after studying common roadblocks to problem-solving, he has developed a toolkit for enhancing anyone’s skills. He will speak with Carrie Saldo.